YouTube is one of the most liked and widely used online video-sharing platforms. It has a large user base with a significant share of premium users. It is easy to understand why YouTube is emerging as the go-to destination for companies in digital promotion. Hence, it becomes important to ensure YouTube video accessibility.
So today let us understand YouTube accessibility and other associated details. We’ll go through the key benefits of making your YouTube videos accessible followed by the detailed steps for the same. Starting with an overview of YouTube video accessibility.
What is YouTube Video Accessibility?
Not all people have the advantage of enjoying the videos and audio on YouTube like you. Hence, YouTube video accessibility covers all initiatives taken by content creators to make YouTube videos accessible for people with different impairments.
It is important to ensure that people with cognitive disorders, visual issues, or hearing impairments can enjoy YouTube content like others. Thanks to the advancement in assistive technology, content creators can ensure easy access for people with impairments to YouTube content.
YouTube video accessibility doesn’t necessarily cover people with permanent impairments but encompasses people with temporary vision loss, hearing loss, and more. Hence, while designing accessibility for YouTube videos, it is important to take care of overall digital inclusion.
Key benefits of YouTube video accessibility
After knowing about YouTube video accessibility, below are the key points to consider:
Reaching a wider audience
Firstly, while including video accessibility in your YouTube content, you’re confirming the reach to a large audience. It helps businesses in covering the untapped markets while giving a competitive edge over the others.
Decreased viewer frustration
The chances are high that your YouTube audience may get frustrated when the content is not properly visible and audible.
Improves SEO
The dedicated YouTube video accessibility efforts add to the overall SEO benefits for companies.
Steps to ensure YouTube video accessibility
So are you looking for the end-to-end steps to ensure accessibility in your YouTube videos? If yes, then go ahead with the below-mentioned steps to ensure YouTube video accessibility:
Step 1- Uploading video to YouTube
Start by uploading your promotional video to YouTube. Now, go to the “Info and Settings” option in the Edit mode on the platform.
Step 2- Adding thumbnail, title, description, and other details
The second step is to add the thumbnail, title, description, playlist setting, and tags to the YouTube video. Now go to the “Subtitles/Closed Captions” option and select the “Always remember to save your changes before tabbing forward” option.
Step 3- Auto caption file
Within ten minutes for the short-form videos, YouTube will auto-generate a caption file for your video. Hence, all your YouTube videos will get an auto-caption file unless the “Captions box” is turned on in the “PlayBack Advanced Settings.”
The auto-caption option enables quick availability of the captions making it highly inclusive for different users while maintaining affordability in content creation.
Step 4- Altering the transcription
Next, select the transcription altering by clicking on the grey automatic caption bar. Many content creators ensure video game accessibility or YouTube video inclusion using transcription altering.
It helps to confirm that there are no spelling mistakes, grammatical errors, or other mistakes in details.
Step 5- Saving changes
Now, save the changes like alterations to timings and transcripts. Once done, the content is ready for public consumption.
Step 6- Managing YouTube caption settings
Do not forget to change the size, color, and placement of the YouTube captions according to your accessibility requirements.
Summing Up
Hence, It is easy to understand YouTube video accessibility and its role in the overall digital inclusion of any organizational content. To go through the key points while ensuring the high levels of YouTube content and the detailed steps to incorporate the same.
Lastly, YouTube video accessibility is much more than just a formality as it ensures inclusivity of the people with temporary or permanent impairments into the mainstream audience.
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